While Sydney’s rental market remains highly competitive overall, conditions are beginning to diverge across different price points. Entry-level rentals continue to face strong demand and limited supply, while premium properties are experiencing longer leasing campaigns and more considered pricing. In this environment, the homes that stand out are the ones that offer something extra.

A perfect example is 2/16 Pacific Street, Bronte, which leased after just one open home for an impressive $2,850 per week. Set in one of the eastern suburbs’ most coveted beachfront pockets, the whole-floor residence combines luxury, location and a feature that’s becoming increasingly sought-after in today’s wellness-focused world: a private sauna.

Head of Business Development Katrina Borg says, “In a shifting market, it’s essential that landlords stay ahead of the game to attract strong enquiry and maximise returns. Quality presentation, thoughtful upgrades and understanding what tenants value can make a significant difference to both leasing timeframes and rental outcomes.”

A recent leasing campaign in Hillsdale demonstrates the point. Three apartments in a boutique collection of four were leased after their first open-for-inspection, achieving between $900 and $1,000 per week for the two-bedroom apartments, approximately 15% above the area’s standard rental benchmark. The landlord’s decision to invest in quality renovations, ducted air conditioning and contemporary finishes ensured the properties stood out from competing stock.

For tenants seeking an exceptional beachside lifestyle, 7/487-491 Bronte Road, Bronte is currently available for lease at $1,100 per week. Positioned directly opposite the sand and surf, the boutique two-bedroom apartment offers an enviable lifestyle with beach cafes at the doorstep.

PPD’s property management team continues to deliver strong results across the eastern suburbs. During May, the team listed 66 properties, leased 59 homes and conducted 203 inspections, helping landlords and tenants navigate a market that continues to reward quality, presentation and expert guidance.