When it comes to selling, auctions remain one of the most effective ways to achieve a premium result. By harnessing competition and putting buyers head-to-head, the process creates urgency, clarity and a clear call to action. Buyers know exactly where they stand in a transparent forum, while sellers benefit from the emotional charge that often sees two determined bidders push well past expectations.

Our brilliant auctioneer, Clarence White, is recognised as one of the very best in the business. Clarence is an Australasian Championship winner and a six-time winner of the REINSW Award for Excellence in Auctioneering, Clarence combines intuition, tenacity and a deep understanding of buyer psychology with unrivalled experience across all markets and demographics. His natural ability to read a crowd, connect with bidders and keep the momentum alive consistently translates into outstanding results, setting him apart as a true industry leader. 

Clarence explains, “Auctions provide both opportunity and protection for sellers. The owners written reserve price acts as a safety net, protecting the seller, while auction day also provides the flexibility to hear the market and adjust if desired to secure an unconditional sale. The defined timeline keeps campaigns focused and efficient, driving momentum right through to auction day. For motivated buyers, it’s a chance to transparently see and hear the market speak on a home; for sellers, it’s often the best way to secure a premium price.”

Recent standout successes at 3/30 Dolphin Street, Randwick, where 15 registrations were attracted to bid, and 10 King Street, Bondi, where 4 registered bidders competed on the day and both properties sold under the hammer for a great result that was well above the reserve price.

Auctions open the door to opportunity. In this sit-down, Haynes Wileman and Clarence White talk through the benefits of auctions, the energy they bring, and why they play such a key role in the market.