In a shifting or choppy market, the question of whether to sell by private treaty or auction often arises. According to PPD Partner Alexander Phillips, when it comes to premium or one-of-a-kind homes, auction remains the most effective way to achieve the best possible result.

“Auction is undoubtedly the best sales process, particularly for triple-A grade properties,” says Alexander. “A great example is this month’s sale of 9-11 Baden Street, Coogee, a generational beachfront opportunity that attracted 10 registered bidders on the day. The reserve was set at $11 million and, after a fiercely contested auction, it sold under the hammer for $15 million, setting a new Coogee auction record. The beauty of auction is that there’s no ceiling on price and it ensures you don’t leave money on the table.”

The same dynamic is already playing out with our upcoming sale of 84 Queens Park Road, Queens Park, where the auction has been brought forward a week following strong buyer interest and multiple registered bidders. While market conditions can feel unpredictable at times, properties with exceptional positions, views or unique qualities continue to perform strongly at auction, where competitive tension between buyers can unlock extraordinary results.

The team has also delivered a strong run of auction outcomes across the eastern suburbs, from the coast to the city. Recent highlights include 5/61 Hargrave Street, Paddington, which attracted 87 groups through its 25 days on market before selling for $1.83m, $180,000 above reserve, and 6/160 Beach Street, Coogee, which sold under the hammer for $2.65m with six registered bidders and four active participants driving the price $250,000 above reserve.

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